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2,016 sqft

$1,500,000

428 S Main Street, River Falls WI, 54022

Price per sqft$744.05
Built in1960
Property size2,016 sqft
Property typeCommercial
Courtesy of Property Executives Realty, Steven Trebus Listing Contact:

Overview

Active

Listed Jun 12, 2025

Updated May 28

Prime Commercial Property – Gas Station / Redevelopment Opportunity Exceptional opportunity to acquire a high-visibility commercial property in River Falls' most strategic location. Positioned at the intersection of State Highways 29 and 35 in the heart of River Falls, this site offers unparalleled exposure and access, ideal for a variety of retail, service, or redevelopment uses. DOT traffic counts list the Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street. Currently operating as a full-service gas station built in 1968, the property benefits from consistent vehicle traffic and a strong local customer base. Location Highlights: Directly across the street from the University of Wisconsin–River Falls – constant flow of student, staff, and visitor traffic. Adjacent to the Radisson Hotel – ideal for travel-related services or hospitality partnerships. Surrounded by restaurants and retail – high foot and vehicle traffic throughout the day. High Traffic Volume – prime positioning for branding, signage, and business exposure.

Other Property Details

Taxes
$6,416
Tax Frequency
Annually
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